Research On The Demand For News Talents Based On The Recruitment Information Of Traditional Media

The development of the new media,expand is significant changes in the development of Chinese media in recent years,new way of communication promotes the change of form of journalism,media practitioners are adjusted working content and way,such a change for the professional quality of news and media practitioners also puts forward new requirements,"medium" comprehensive talents has become the focus.For news of talent demand research is the focus of the scholars study the news industry development area,talent is an important part of the support the development of the discipline,journalistic development is also an important driving force.With increasing connotation and extension of new media,the media fusion between deepening,for as a disseminator of news media and news communicators,this is a huge change,promotion of news talent ability literacy has gained the attention of the industry.How to occupy the spread in the current media environment advantages,expand propagation influence became the focus of the media,and news talent introduction and training is a ring that nots allow to ignore.The traditional media is still the mainstream of the media industry,dominant in the circle of media ecology in our country.Based on the traditional media recruitment information as an incision,from June 2016 to June 2017 one-year 103 traditional media recruitment information as the research sample.For recruitment information by using the way of word frequency analysis of text analysis,depth to explore these recruitment information for media practitioners of professional skill demands,work experience,personality and character,degree and quality requirements,etc.Recruitment information in a timely manner to understand the traditional media news,found that the traditional media literacy requirement for the news people,to grasp the news spread talented person's demand,analysis of employment situation,to guide college journalism student employment has positive practical significance.Through the study of this article,found that the media of news dissemination talent needs some change happened,the change trend and characteristics of both the whole and there was a slight difference,in the traditional concept of simple "generalist" and "know-how" has simply summarized media recruiting talent needs.But from the point of the job market,college graduates is difficult to do the media work,in some ways can't satisfy the requirement of the unit of choose and employ persons professional,a journalism student employment problems in educational circles and industry has become the concern of field.How to education in universities and build a bridge between the job market is very real and very pressing issue,promote the rationalization and optimization of the university education is also a focus in the study of the author.News spread of talent cultivation and conveying nature is inseparable from the college of education,recruitment information through the media to analyze the gap between college education and the market demand,which has both training scheme and the shortage of the curriculum,the shortage of the students' ability and quality.Through the analysis of real data and reason,reveals the real media employment environment and talent demand conditions,hope for our university journalism education reform put forward the thinking of some of the more scientific and feasible method,and arouse the attention of the practitioners in their ability.