| Slow broadcast is an emerging form of news reporting,and its birth conforms to the trend of media convergence and media innovation in recent years.Under the special background of the national people’s unite as one to fight the new champions league during the outbreak,the epicenter video client joined China electric live credit slow way to show the wuhan fire mountain,thor mountain hospital construction process,24 hours a day in the picture is revealed to the national people’s live in wuhan in the forefront of the hospitals,refresh the user for the understanding of the China speed,It meets users’ expectations for The speed of China,and also generates hundreds of millions of Internet users’ interaction.In this process,it produces such a network hot word as "cloud supervisor" and a hot phenomenon media event.This article is based on the theory of Collins interactive service chain,to central video fire mountain,thor mountain building(hereinafter referred to as the "supervisor" cloud)slow live,for example,on the basis of case analysis,combined with depth interviews and network ethnographic research methods,such as key to explore the formation of this slow live interaction ritual chain element,operation process,It also analyzes the results and logic behind the interactive ritual chain.The results showed that the users gathered in the slow broadcast room were united and had a strong sense of group solidarity.In this process,they created a common and recognized group symbol through mutual communication and interaction,and also created a unique national memory map of cloud campaign during the nationwide fight against the epidemic.The formal success of the interactive ritual chain also enabled people to transform their emotional energy under the circumstances at that time,from short-term negative emotion to long-term positive emotion,and also generated a sense of group morality to unite against the labeling of the epidemic in China reported by foreign media. |
PDF Full Text Request