A Study Of Collective Mourning Behavior In Social Media

Mourning is one of the most influential ways of memory in human society.Currently,social media collective mourning has become a social practice to preserve collective memory,and the field of digital memory represented by social media has received more and more attention and research from scholars.This paper uses collective memory theory to investigate the collective mourning behavior of social media in the event of "Yuan Longping’s death",and investigates the new mourning space and emotional expressions shaped by collective mourning in social media by crawling the comments of netizens under the popular microblogs related to the event.This paper analyzes the overall characteristics of collective mourning behavior in social media by using data indicators such as user portraits,comment word maps and sentiment classification ratios.The paper explores the socio-cultural significance of the collective memory constructed by social media mourning through content analysis,participant observation and in-depth interviews.Social media has become a continuous place of mourning and a vehicle for the living to send their emotions to the deceased.In the comment sections and hyperlinks,it can be found that ordinary netizens not only often engage in one-way "conversations" with the deceased,but also become a culturally significant "imagined community" with other mourners in the process of gaining a sense of community and social support,together Together,they shape a unique space of collective memory.The first part defines the three key concepts of "social media mourning," "collective memory," and "emotional transmission," and explains the design ideas and sample selection.The second part is a content analysis of the collective mourning of Yuan Longping’s death on microblogs,which summarizes and outlines the current situation of netizens’ mourning of Yuan Longping through three aspects: comment subjects,comment content,and super-talking blog content;the third part analyzes the construction of social media users’ collective memory of Yuan Longping by combining collective memory and other communication theories;the fourth part summarizes the characteristics and extended values of social media collective mourning,and criticizes and reflects on The fourth part summarizes the characteristics and extended values of social media collective mourning,and criticizes and reflects on the problems behind social media collective mourning,such as the hypocrisy of "national performance" and the "mourning carnival" that dissolves the seriousness of traditional mourning.