Research On The Phenomenon Of "Mourning Culture" In The Context Of New Media

Under the empowerment of Internet communication technology in the new media era,due to the openness of the communication space,the transparency of the communication content,and the freedom of individual expression,netizens are producing and disseminating Internet speech and Internet speech every day The region is also constantly forming new and unique multi-cultural lands capes.In the summer of 2016,"bereavement culture" became popular on the Internet,which is a new form of youth subculture.It mainly manifests as a "mourning" cultural situation formed by youth groups expressing their frustration in virtual networks and real life."Bereavement culture" is embodied in the "Four Bereavement" funeral expression packs,the "bereavement culture" buzzwords in daily communication,the emotional consumption of "bereavement products" and their quotations,the mourning elements in audiovisual works,and literary works "Apostles" and more."Mourning culture" has some inherent characteristics of traditional subcultures,such as "resistance","collection","collage",and "isomorphism",but in the context of new media,its style has changed,such as "resistance" Turning to "monologues",the significance of their production of subcultures is no longer a strong resistance to the mainstream,but a soft resistance of self-talk and self-confidence,a self-enclosing style of black Q,a collective spoof of black humor,Deconstruction of success and mainstream values.This paper uses text analysis and participatory observation to study the cause of the "bereavement culture" based on the theoretical framework of the new media context.After research,it is found that the "bereavement culture" spreads through multiple communication channels,such as UGC,Social media,self-media,and major news websites have achieved fissionable communication in the context of new media.The catalytic effect of new media on "bereavement culture" is specifically manifested as follows: from media aggregation,setting the agenda for "bereavement culture",social media helps the "bereavement culture" emotional fission transmission,and new media marketing causes the same frequency resonance of the audience 's bereavement.This article believes that although the existence of the "bereavement culture" is a reflection of people's release of pressure and venting emotions,its potential value nihilism and cynicism cannot be ignored and must be reasonably guided from a multi-dimensional perspective.