Research On The Hosts Of The Spring Festival Gala From The Perspective Of Reception Aesthetics

The Spring Festival Gala is a large-scale variety show hosted by the China Media Group.People usually call it "Spring Festival Gala".It is an annual public entertainment that people pay most attention to.On New Year's Eve,people often gather together to celebrate the coming of the New Year with wonderful Spring Festival Gala programs.The hosts of the Spring Festival Gala played the vital role in the display of the wonderful variety shows.In recent years,with the rapid development of network information technology,more and more network variety shows have emerged,so the public appreciation of variety shows has been continuously improved.People often naturally examine the influence of Spring Festival Gala from an aesthetic point of view,the audience awareness of Spring Festival Gala has gradually become an important indicator to measure its influence.The position of the audience and the host of the Spring Festival Gala in the influence of the program has gradually changed.From the perspective of acceptance aesthetics,this article analyzes the performance of the hosts of the Spring Festival Gala from 1983 to 2020.Firstly,this article gives an overview of reception aesthetics and the hosts of the Spring Festival Gala.Secondly,the concept of "implied reader","aesthetic pleasure",and "calling structure" in acceptance aesthetics was compared with the host activities of the Spring Festival Gala,revealing the important influence of the audience on the cultural inheritance and artistic presentation of the Spring Festival Gala hosts.Among them,art presentation mainly includes language expression,emotional communication and narrative mode construction.Finally,this essay explores the bottlenecks faced by the hosts of the Spring Festival Gala in accepting objects,feedback and channels,and gives corresponding countermeasures,including depending on the intelligent media to analyze the audience,enhancing the interaction of both the hosts and audience and thus expanding the audience acceptance channels.In short,from the perspective of cultural inheritance and artistic presentation,the host specific performance and the artistic effect of the Spring Festival Gala are actually the interacting result of the host and the audience.If only the hosts of the Spring Festival Gala truly understand,penetrate into the audience,and continuously strengthen the interaction with the audience,it is possible to better create the cultural atmosphere and build the brand of the Spring Festival Gala.Basing on the theory of acceptance aesthetics,this article analyzes the predicament and style of the hosts of the Spring Festival Gala,aiming to explore the internal connection between the audience(the receiver of information)and the hosts of the Spring Festival Gala(the communicators of information).This article mainly focuses on the study of hosting style of the Spring Festival Gala hosts to promote more effective dissemination of the Chinese culture.