The Cctv Spring Festival Gala North-south Cultural Imbalance Phenomenon Analysis

CCTV Spring Festival Evening as a cultural phenomenon of great social influence, it often lead to discussions. Some people are talking about:Spring Festival ratings North-South imbalance, the CCTV Spring Festival Evening has become a northern Spring Festival. From this phenomenon as the starting point, this paper analyzes the Spring Festival Evening North-South cultural imbalances and causes and effects of this imbalance.This article uses the methods of quantitative research and cultural research, and it confirmed the ratings and the cultural elements of the Spring Festival Evening North-South imbalance. Stuart Hall has put forward the theory of the "encoding and decoding of television language". This article uses the theory and analyze the encoding process and decoding process of the Spring Festival Evening. This article uses the analysis of the coding side to find out the reasons of the North-South cultural imbalance. And it raises the possible impact of this imbalance.This article presents a point of view, there is a conflict between the Spring Festival Evening ratings imbalance and its inherent capabilities. First, the distinction of the Spring Festival Evening ratings basically consistent with the division of the North-South Cultural District. Secondly, the content of the Spring Festival Evening exists northern cultural preferences. And this preferences has been embodied in the language programs. Third, the Dominant Codes and Professional Codes lead to the imbalance at the same time. Finally, the decoding people based on different decoding position will have disagreement. Such differences may be distorted and amplified, resulting in negative consequences. Therefore, the Spring Festival should pay attention to take into account the culture of the north and south in its development.