Research On The Design Model Of Museum Cultural And Creative Products

In the context of the increasingly prosperous cultural industry,China’s museums are constantly exploring the development of cultural and creative products,and some senior museums have achieved good results.Domestic research on museum cultural and creative design has also made certain achievements,but compared with the practice of museum cultural and creative development,theoretical research still has a lot of room for discussion,and the research content mostly focuses on product development and marketing,consumer demand,the application of specific elements,etc.,and there are not many literature that systematically discusses museum cultural and creative design from a macro perspective.Therefore,at this stage,systematic research on museum cultural and creative design has certain practical significance for promoting the development of museum cultural and creative theory research in China and guiding museum cultural and creative practice.The design and development of museum cultural creativity is a rethinking and interpretation of museum cultural resources,in which each link does not exist in isolation,but requires communication and cooperation from all walks of life.Starting from the museum,this paper constructs a design model of cultural and creative products that connects multiple parties,places the design of cultural and creative products in the relationship network including museums,designers,manufacturers and consumers,attempts to break the industry barriers and role division in the design process,provides a more systematic understanding,and provides a new reference for the study of museum cultural and creative design in various industries in China.Firstly,starting from the basic theory,this paper sorts out the concept,classification and value of museum culture and creativity,and clarifies the multiple attributes of museum culture and creativity integrating culture,society and economy.On this basis,according to the characteristics and attributes of museum cultural creativity,the basic principles to be followed in the design and development of museum culture and creativity are proposed.Secondly,this paper constructs a model of museum cultural and creative design.The model consists of an outer,middle,and inner layer.The outer layer is the main players in the cultural and creative design of the museum,namely museums,designers,manufacturers and consumers.The middle level includes cultural identification,design interpretation,product implementation,and interpretation and feedback,which are the four stages of cultural and creative design of museums.The inner layer is the core layer of the model,composed of culture and products,and explores the intrinsic nature of museum culture and creativity.The three parts are deepened from phenomenon to essence,providing a new theory of museum cultural and creative design,and providing some reference for the diversified development of museum cultural and creative design.Finally,this paper will sort out the relationship between museums,designers and consumers,as well as the thinking of museum culture and creativity itself,provide new thinking and understanding for the development of museum culture and creativity,promote the cooperation and exchange of various industries in museum cultural and creative design,and promote the integrated development of museum culture and creativity in China.