Design Of Museum Cultural And Creative Products Based On Emotional Mining

Based on the theory of modern consumer psychology,this study takes emotional mining as the key point-cut for design,to analyze the relationship between emotions and the design of museum cultural and creative products,by using both literature analysis and induction-deduction methods together with field researches and questionnaire surveys,finally aiming to explore the design path of museum cultural and creative products in view of emotion mining.The research results will have important implications for the improvement of the conversion rate of museum cultural resources and the consumption interest in cultural products as well as self-confidence in Chinese culture,so as to provide useful ideas and methods for the design and development of cultural and creative products of Chinese museums.The study is mainly divided into four parts:(1)To analyze the present situation and dilemma of the museum cultural and creative industry.The consumption of museum cultural and creative products is one kind of market consumption activities with remarkable characteristics of spirit,knowledge,entertainment and cultural inheritance.With aims to meet various spiritual needs such as emotional experience,cognitive ability and knowledge level,the expense objects of this special consumption activity are mainly symbolic goods and information,and its main consumption patterns are based on knowledge dissemination,art aesthetics and culture activities.Without finding out an appropriate point-cut for the design of museum cultural and creative products,so far there is still a big gap between the poor economic benefits of these products and the rich cultural resources possessed in museums,which undoubtedly leads to failures in both arousing consumers' purchase desire and taking the social responsibility for the spread of traditional culture.(2)To explore the positive effect of emotion mining on museum cultural and creative products.The identical emotion of one ethnic group has been gradually cultivated from their long-term life experience and biological evolution under the same ecological environment,and can be thought of as something like genetic code of this ethnic group which leads to a naturally occurring emotional convergence during the state of“collective unconsciousness”.This emotional convergence – i.e.,feeling ascription and resonance,is the right thing that consumers pursue during their cultural consumption activities,which is far beyond the commercial values of these products.Therefore,to explore national feelings that are nurtured by Chinese culture,Chinese museums will play a vital role in the design of cultural and creative products,due to their important positions as indispensable platforms to inherit and spread traditional Chinese culture.(3)With the analyses of a large number of cases,firstly a series of design processes and design logics have been teased out,and then a series of expression ways and expression strategies have been summed up and explored for the application of feelings in the design of museum cultural and creative products,and finally a series of design methods for the development of museum cultural and creative products have been summarized based on emotion mining.(4)A specific design procedure has been sorted out to be applied for the deduction of design processes for the design of museum cultural and creative products based on emotional mining,which proves its feasibility as desired.