Research On The Development Mode Of Cultural And Creative Products Of State-Owned Museums Based On Supply And Demand Model

As the "museum craze" has become a common phenomenon,the development of museum cultural and creative products has also shown a blowout trend,attracting more and more consumers and potential audiences.In recent years,the level of the national economy has been further improved,and the country’s overall cultural atmosphere has become increasingly strong.The domestic public’s demand for museum cultural and creative products has gradually shown high-quality,personalized,and diversified characteristics,which is relatively lagging behind the current supply of state-owned museum cultural and creative products.,Homogenization,low creativity and other situations are contradictory,leading to the trend of mismatching supply and demand in the development of cultural and creative products of state-owned museums.If state-owned museums want to use the cultural and creative product market to improve the efficiency of public cultural services,the mismatch between supply and demand in the development of cultural and creative products must be taken seriously.Based on this,the article is based on the theories of art,economics,marketing,psychology and other disciplines,and comprehensively uses research methods such as model methods,interview methods,and case analysis methods to analyze the development history and main aspects of the development of cultural and creative products in state-owned museums.The development model,supply and demand status quo,main problems and causes of the problems are analyzed in depth,and then development suggestions and strategies are put forward for the problems existing on both sides of the supply and demand and at the level of organizational structure.The main starting point of this article is to construct a supply and demand model for the development of cultural and creative products in state-owned museums.The research content is divided into the following four parts:The first part is the introduction part,which expounds the basic issues such as the research background,research purpose and significance,research status,research ideas and methods of the article.Further understanding,and then have a more macroscopic grasp of the research direction of the article.The second part is composed of the first chapter and the second chapter.The first chapter takes time as a clue,divides the development process of cultural and creative products of state-owned museums into three stages:exploration,start-up and development according to the relevant policies issued and the changes of cultural and creative products of museums,so as to predict the future development direction precise positioning.The second chapter is the research on the current main development modes of cultural and creative products of state-owned museums.Through field research and interviews,it is found that there is a mismatch between supply and demand in the three most important development modes at this stage.The third part is composed of the third chapter and the fourth chapter,which is the core part of the article.The third chapter builds a supply and demand model for the development of cultural and creative products of state-owned museums by referring to the supply and demand model in economics,combining supply and demand theory,cultural consumption theory,public product theory,comparative advantage theory,etc.,from the supply side and demand side respectively.On this basis,the fourth chapter uses this model to analyze the influencing factors of the supply side and demand side and the main problems in the development mode of cultural and creative products of state-owned museums.The fourth part is the fifth chapter and the conclusion.In view of the main problems analyzed above,three development suggestions are put forward:first,the supply side promotes the matching of supply and demand through efforts to create demand;second,the demand side realizes the matching of supply and demand by driving supply;Strengthen the connection between supply and demand to ensure the matching of supply and demand,and gradually realize the overall goal of improving the efficiency of public cultural services in state-owned museums.