A Study On The Mode Of Carrying Goods For Local Farmers Live Broadcast From The Perspective Of Symbolic Interaction

Rural revitalization is a strategy put forward by General Secretary Xi in his report to the 19 th National Congress,and rural agriculture is a matter of national livelihood.For many years,the No.1document of the Central Committee has emphasized the comprehensive construction of a modern socialist country,the toughest and most onerous tasks remain in the countryside.Under the support of national policy,the model of helping farmers live broadcast with goods comes into our sight,along with the huge commercial value it creates,drives the local economic development,and tries to realize the rural revitalization.In this paper,the symbolic interaction theory is applied to the study of Representative Enshi Tujia and Miao Autonomous Prefecture and their live broadcasts,the research is divided into the following representative symbols: “Person”,“Thing”,“Field”,and summarizes the inherent survival logic and communication mode of symbol interaction in the model of live broadcast with goods to help farmers,using the multi-character symbols to construct the host image,the commodity symbols to assign their meanings,the scene symbols to construct the differentiated scenes,and the three types of symbols to complete the construction and expression of the symbolic meanings and produce emotional resonance in the interaction,to stimulate the trust emotion,moral emotion,happy emotion of users,through the emotional connection to stimulate users in the live broadcast room to help farmers consumption,to help farmers.Through the research of this paper,we found that the application of various characteristic symbols in the live broadcast can better enlarge the effect of rural income and drive the enthusiasm of grass-roots farmers,it can provide more attention for the rural hosts in the new media era through the construction of differentiated situations,the creation of diversified images of the hosts,and the use of rural symbols and public welfare symbols,to promote rural regeneration in remote Enshi Tujia and Miao Autonomous Prefecture.