The Notes Of "Rural Live Broadcast" From The Foothills Of The Ta-pieh Mountains

On March 30,2019,Alibaba launched the “Rural Live Broadcast Plan”,announcing that it will establish long-term cooperation with 100 counties across the country,to help them cultivate their own star livestream hosts,which is conducive to achieving sustainable e-commerce poverty alleviation.“Rural Live Broadcast Plan” combines E-commerce livestream with modern agriculture,providing a new form of entrepreneurship for the rural people,especially the young people who can feel the cutting-edge of technology earlier.They are not necessarily farmers by traditional definition.Among them,there are differences in participation motivation and education level,and some have joined the MCN institutions.The existing reports mainly focus on the achievement and some outstanding characters,showing less attention to those ordinary livestream hosts and problems in this area.After having interviews with institutions,livestream hosts,traditional farmers,staff of local commercial bureaus and trade unions,as well as accessing reports and data on platforms such as Ali Research Institute,Taobangdan,Zhigua,and reading relevant academic research papers,this report focuses on two livestream hosts with different family backgrounds,educational levels,and living environment,supplemented by stories of other anchors,to observes their efforts,achievements,profitability,difficulties and their way of helping farmers and aiding the poor.Since one of them is affiliated with an institution,this report also aims to explore the cultivation mode,auxiliary effect and cost extraction of institutions.It is found that although rural live broadcast have some effect on helping farmers,poverty alleviation and personal development,there are also some problem such as the skills of the participants are limited,most of livestream hosts have no awareness of creating excellent content and so on.Therefore,this report hopes to reflect the real life of the rural livestream hosts,so that readers can understand their daily activities,pay attention to some relevant problems,and finally help the industry develop better.