The Research On The Motivation Of Otaku's Interaction Behavior In China From The Perspective Of Symbolic Interactionism

Otaku is an emerging group of people which come into being with the network information technology revolution.They are thought to be troubled teens in the beginning.And later they are considered that they have in-depth research and unique understanding of animation.Further study on the Otaku group has been going on.Through reading papers and deep interviews,the author found that Otaku were not lonely,cold or adrift forever in the virtual world of network.Instead,they are building their wonderful world which is full of dream and love through communicating in both real and online network.The thesis focuses on interactive behavior of Otaku.Firstly,the motivations of interaction behavior were preliminary screened by the method of in-depth interviews.Secondly,build an interactive behavior motivation factor questionnaire.Thirdly,questionnaire survey was adopted and 284 effective samples had been collected.Through the reliability analysis,factor analysis,validity analysis,regression analysis,three main factors were selected.The first kind of motivation was “entertainment social ”.The second kind of motivation was “ social identity and information”.The third kind of motivation was “anonymity and escape from reality”.Finally,the main motivation of interactive behavior of Otaku was explained from the perspective of the theory of symbolic interaction.In addition,the thesis talked about the popularity of Otaku subculture with expectation and cold reflection.