Local Culture Program Presenters Plan Capacity Improvement Strategies

With the vigorous development of China’s radio and television industry,television cultural programs have also sprung up throughout the country,playing an important role in enhancing the local cultural image and promoting the construction of socialist spiritual civilization.The development of local cultural programs requires more profes-sionals to innovate.As a bridge to communicate with the audience in the program and the main body of cultural communication,the host can help the program build value and strengthen market competitiveness.How to give full play to the role of the host in the program and break the shackles of the host’ s existing work is a problem that local program cultural hosts need to think about together at this stage.In the process of local cultural program production,the host often faces the dilemma:even if the host is the program driver,in fact,the host only participates in the program recording,and is outside the core planning of the program.This leads to the host’s work being slightly mechanical,which can only be reduced to a "manuscript machine",lacking the host’s personal subjective initiative,and ultimately it is difficult to reflect the comprehensive quality of the host and meet the needs of the audience.In the context of the popularity of local cultural programs,it is an inevitable choice to mobilize the activity of the host and let the host participate in or lead the program planning.After research,the auther thinks local program host planning requires hosts to have a macro awareness of program planning,deeply study local culture,keenly explore local cultural highlights,participate in and lead program topic selection,form,host image positioning,packaging,throughout the collection,editing and broadcasting of the entire program,to help the program reflect the local cultural image and spread local cultural values.In summary,studying the planning ability of local cultural program hosts has certain theoretical and practical significance.In this paper,the author conducts a case analysis of local cultural programs,takes the graduation work Fish In Hubei as an example,takes the planning ability of local program hosts as the research object,and studies the optimization and improvement of local program host planning ability through the author’ s practice of multiple processes of topic selection,form planning,and on-camera hosting of the entire program,and puts forward relevant suggestions for the planning of local program hosts for the reference of practitioners and scholars in the industry.