A Study On Branding Of TV Moderator In China

With the rapid development of television entertainment programs, the mediaindustry competition, TV media entered the era of brand, brand competition is thecompetition of the market. TV media to shape their own brand in order to achieve theunified social and economic benefit. TV media branding is a powerful means ofenhancing competitiveness is to improve the ratings, get powerful magic ratings. TVentertainment show host brand strategy of shaping is one of the major media branding.TV entertainment show host not only the participants in television programs, it is thecreator of the program, the program site director. TV entertainment show host brandof shaping the program is to improve the ratings, one of the effective measures toextend the life cycle of the program is to raise awareness and host a successfulstrategy to capture the market. At present, major TV media are actively cultivatetheir own brand show host to speak to the media.In this thesis, our brand of entertainment presenters shaping the course ofdevelopment of China’s first analyzed the current situation and televisionentertainment show host brand of entertainment, necessity and presenter of televisionentertainment programs were shaped by brand detailed theoretical analysis. Followedby the image of the intrinsic and extrinsic entertainment presenters discuss thecharacterization of the theory, mainly to strengthen the image of the inner voice of thecharacterization of the host, the host personality style shape and presenters to enhancetheir quality of these three aspects theoretical explanations; external image hostclothing mainly for cosmetic styling, body language and body shaping elaborateanalysis. Finally, the social entertainment show host characterization of theoreticalelaboration. TV entertainment show host on China’s brand of shape and have not beenreally popular, the major media should focus on strengthening the overall image of theTV entertainment show host in shaping the packaging, so that TV entertainment showhost more successful brand development.