Study On Optimization Strategy Of Live-streaming Aid To Agriculture Under The Background Of Rural Revitalization

In 2020,Facing the dual pressure of the epidemic and poverty alleviation,a new model of live broadcast to help agriculture has sprung up.It has played an important role in exploring and solving the problem of difficulty in selling agricultural products,expanding sales channels,helping farmers get rid of poverty and become rich,and ensuring income and increasing income.In recent years,the Central Document No.1 has also repeatedly proposed the need to promote agricultural industry upgrading and agricultural product sales through the Internet,affirming the important role of live broadcast to help farmers in promoting rural revitalization.However,at the same time,we should also see that the current live broadcast to help farmers is still in the initial stage of relying on traffic and its conversion rate for agricultural product sales,and its development still faces development difficulties such as lack of substantive innovation in live broadcast services,product quality and logistics services can not keep up,lack of industry supervision and norms,etc.,and there are still certain gaps and limitations to promote rural revitalization.How to meet the needs of comprehensively promoting rural revitalization,optimize the level of live broadcast to help farmers,make up for the shortcomings of rural network to drive industrial development,and activate the vitality of rural revitalization is a question that needs further study and solution.This article takes the Longzhiquan Farmers’ Professional Cooperative Union in Mouping District,Yantai City(hereinafter referred to as "Longzhiquan Union")as the research object,summarizes the current reality of the development of direct seeding to assist farmers based on literature research and against the background of rural revitalization.Taking the Longzhiquan Union as a case,it deeply analyzes the development experience of direct seeding to assist farmers,and summarizes the policies,quality,professionalism,brand A questionnaire survey was conducted from the perspectives of community members and consumers to deeply explore the impact of logistics and other factors on the optimization of live broadcast agricultural assistance.Finally,based on the research conclusions,optimization strategies are proposed in terms of strengthening government support and supervision,optimizing the cultivation of live streaming talents,improving the quality of agricultural products,maintaining agricultural product brands,and improving the construction of logistics systems,providing reference and direction for live streaming agricultural assistance practices and similar research in the context of rural revitalization.