Exploration Of Multimodal Expression Of The Anchor Of Agricultural Direct Broadcasting With Goods In The Context Of Rural Revitalization Strategy

The report of the 19th National Congress of the Communist Party of China pointed out that the problem of agricultural and rural farmers is a fundamental issue related to the national economy and the people’s livelihood.We must always take solving the problem of"agriculture,rural areas and farmers" as the top priority of the Party’s work and implement the rural revitalization strategy.As an important channel to broaden farmers’ wealth,agricultural direct broadcasting is the key to develop rural characteristic industries.This paper takes the agricultural live broadcast with goods anchor as the research object,analyzes the basic characteristics and development process of agricultural live broadcast under the background of rural revitalization strategy,combines the social responsibility and problems faced by the agricultural live broadcast anchor,and proposes to take the multimodal expression of the agricultural live broadcast anchor as the innovative path to solve the problems existing in the live broadcast mode,expression status and promotion mode of the stages before,during and after the agricultural live broadcast,The purpose is to provide reference value for the multimodal expression research of agricultural assistance live broadcast with goods anchors in the context of rural revitalization strategy,and provide basis for training professional agricultural assistance anchors,developing rural agricultural industry live broadcast sales,and building local characteristic agricultural industry brands.Finally,it analyzes the practice and application of the anchor carrying goods in combination with the graduation work "Youth Helping Agriculture".