Research On The Influencing Factors Of The Integration And Development Of Cultural Tourism In Shanxi Provincial Library

Society’s growth has seen people increasingly seek out a high-caliber spiritual and cultural life,and cultural tourism has become a burgeoning trend.Established in accordance with the Communist Party of China’s 20 th National Congress,the Ministry of Culture and Tourism was created to foster a culture-oriented strategy for the strengthening of the nation,as well as to foster a beneficial connection between culture and tourism.Public libraries play a vital role in promoting cultural confidence,not only in meeting people’s needs for a more colorful spiritual and cultural life,but also in stimulating their potential.As an important part of the public cultural undertakings in Shanxi Province,it shoulders the important task of protecting and inheriting the cultural resources heritage,dedicates itself to providing the society with high-quality cultural resources,constantly develops and utilizes these resources,and closely combines them with tourism to meet the growing needs of the people,which is the inevitable trend of the development of The Times.Simultaneously,it can foster the advancement of superior tourism and the expeditious dissemination of remarkable culture.Starting from the core concept and idea of "cultural and tourism integration",combined with the research of previous scholars,this thesis defines the relevant concepts.Lays a theoretical foundation for the establishment of data models for statistical analysis by relying on theories such as information resources,environmental psychology,public cultural services,library marketing,and users relationship maintenance.Secondly,the development status and problems of the integration of library and cultural tourism in Shanxi Province were introduced,and the feasibility and necessity of the integration of culture and tourism in Shanxi Provincial Library were demonstrated.After that,the satisfaction survey of library visitors was carried out.Based on statistical methods,the thesis studies the data collected with the help of SPSS26.0 data software.By using the principal component analysis method,the factors affecting the integration and development of Shanxi Library and tourism were divided into five dimensions: objective attractiveness,library resources,service quality,marketing management and technical support.Regression analysis was employed to assess the particular effect of the five influencing elements on the amalgamation of library culture and tourism,and fs OCA was then employed for configuration examination.Based on the research results,the study finds that library service quality,library objective attractiveness,library resources,library marketing management and technical support have a great impact on the integration and development of Shanxi Library and tourism.This thesis gives corresponding strategies for the above influencing factors.This thesis is tailored to the requirements of readers,taking into account the integration of culture and tourism.,with stimulating the momentum of Shanxi Library and tourism integration at its core,and serves users as the purpose,to construct a new business format for the development of culture and tourism integration services of Shanxi Library,and provide a reasonable development direction to enhance its own attractiveness,improve the quality of cultural tourism services,and enhance the influence of urban cultural tourism.