Research On UI Interface Design In Social E-commerce Apps

With the development of the Internet era,the two modules of social media and e-commerce are gradually integrated to form a new marketing model-social e-commerce.It refers to the phenomenon of using social interaction and user generated content to help purchase and sell goods through various social media,and applying the social elements of attention,sharing,communication,discussion and interaction to the e-commerce transaction process.However,while developing user growth,it also exposed a series of problems that need to be solved urgently in the homogeneity of similar products and the visual design performance of user interfaces.What kind of user interface images should be established for different products to establish identification,and what kind of differentiated visual performance should exist between various businesses of products.It is very important to establish a visual optimization design scheme based on user scenarios and dig deeply into user needs.First of all,on the basis of fully understanding the relevant theories of product thinking,user experience,UI design and brand differentiation,the guiding theory and method of this study are summarized.Secondly,in the analysis,the visual elements of the product related user interface are deconstructed and analyzed.Under the guidance of the theory of user interface image differentiation,the image design of the social e-commerce APP user interface is associated with common points and differences.The basic principles of the social e-commerce product UI design and the entry point of the user interface image differentiation design are analyzed,and the requirements for UI optimization design are summarized.According to the analysis of UI visual elements,user research is planned around users.Through user interviews and questionnaires,the commonalities between user needs and business needs are extracted,problems are found,and the goal of revision is determined.Through business goal splitting and user research,some problems in the old version are found,summarized,and the corresponding design scheme is formulated.On the basis of building the information architecture of social e-commerce APP products,we completed the differentiated design of product UI in turn,helping the products establish a user interface image that conforms to their brand tonality,and at the same time,form a design system that is unified,coordinated and different among businesses.