Research On Brand Design And Application Of Children Leisure Farm Based On User Experience

The problem of children's lack of nature has brought the public attention to nature experience education.Leisure agriculture is a good model that gives consideration to children's natural experience and agricultural economic development,which has strong vitality.However,children's experiential leisure agriculture is still in its infancy in China,and it does not pay attention to the systematic and scientific design of brand image,which hinders the development of leisure agriculture to a certain extent.Therefore,from the perspective of user experience,this topic analyzes and discusses the design of children's leisure farm brand.This topic analyzes leisure agriculture and children's groups from the perspective of user experience,and explores the direction of building the brand of children's experiential leisure farm.In the process of research,first of all,the research background is combed and the significance of the study is demonstrated.Secondly,it makes a comparative analysis of the existing cases of children's leisure farms to find out their shortcomings and references.Then,through the research on the cognitive characteristics of the target user group,namely children,the brand image and visual style of the farm are positioned,the theme is clarified,and the brand differentiation is found.Finally,the brand design of the theme farm is carried out in combination with the sugar orange production orchard in Guangxi,and the design practice is carried out from two aspects of experience construction and visual communication.The brand design strategy of children's leisure farm is overall planning and step-by-step implementation.Its design procedures include the design of the basic system of the brand,the development and design of the online APP of the brand,and the design of the extension of the application of the brand.The design of the basic system includes:the development of the name and slogan of the farm,the visual selection and expression of the logo,the shaping and expansion of the image IP,the transformation and design of the basic graphics of the farm,and the design and unification of the guide system.Online APP includes: service flow chart design,prototype drawing design and user interface design.The application design includes: the exploration and innovation of packaging design,the expansion and extension of cultural and creative surroundings,etc.To sum up,this project uses the concept of user experience design to analyze and construct the brand of children's leisure farm,which enhances the brand influence and enhances the interaction and collaboration of children in the farm.In the end,the paper summarizes the current stage of research results and deficiencies,and puts forward the prospect of children's experience of leisure farms in the future.