Research On The Virtual Streamers’ Fans Groups’ Interactive Ritual In Bilibili Platform

The "ACG culture" introduced to my country from Japan at the end of the last century,with the development of my country’s entertainment market,the advancement of new media technology,and the popularity of online communities,has gradually grown and grown,and it has become a generation Z youth seeking mutual identities and solutions.The spiritual utopia of social anxiety.After 2017,the "ACG culture" gradually merged with the online live broadcast industry,giving birth to a new consumption hotspot in the industry-virtual streamers.These virtual streamers have been given a second dimension to ask you what to say.With the blessing of motion capture technology,"human" manipulates the virtual image to perform,making the virtual image that only existed on the plane come alive,and the audience also obtains the viewing reality in the sense of companionship created by this subculture’s intimacy and value.The streamers have different listening experiences.This paper takes the interactive ritual chain as the research framework,takes the virtual streamers’ fan group as the research object,and uses the network ethnography,interview method,questionnaire survey method,and case study as the research method to observe and study the virtual anchor’s fan group through new media technology.Fan creation with the same scene and content realizes virtual presence and carries out interactive ceremonies under the shared subcultural identity,and continues to increase and accumulate through live broadcasts,video viewing ceremonies,UGC content production ceremonies,and power stratification ceremonies,etc.emotional energy.Fan groups form interactive rituals through shared identity and cultural identity,and generate group morality and group unity with the sacred symbols of the group.However,fans also lost themselves in the interactive ceremony.The virtual anchor culture introduced from Japan was accompanied by dross.In the context of the Internet connected in China,extreme online nationalism was generated,and dissidents were judged and attacked.The popular kryptonite culture and soft porn culture on Chinese online streamers platforms have also cast a shadow on this emerging industry.This paper advocates that the society and the platform should provide a more inclusive cultural environment for the fans of virtual anchors,and the fan groups of virtual streamers should also rebuild their own interactive rituals by improving the internal ritual rules.