An Interactive Ritual Study Of Virtual Idols In Post-Modern Context

In the post-modern context of the prevalence of consumerism,the mass media,and the immense technology,people in the crisis of identity are faced with spiritual emptiness and social anxiety.The virtual utopia of ACG culture has naturally become the shelters of many youth groups.The virtual idols that don't grow old,don't make mistakes,and always perfect are the sacred symbols they pursue and believe in,and they are also the best choice for them to build their own cultural imagination through rituals.The ritual not only gives meaning and sacredness to the text symbols that the fascinating group admires,but also converts short-term emotions into long-term emotions.Luo Tianyi fandom builds interactive rituals through absent presence,technical support and recognition of the same text symbol,and continuously increases and accumulates emotional energy through viewing rituals,barrage rituals,layering rituals,etc.They create ritual myths by consuming common textual symbols and correspondingly create group unity and morality.However,the fascination thought that in the ritual constructed for the virtual idol,the spiritual belief was found,but it was lost in another emptiness,that is,faced with the problem of consumption alienation,ritual carnival and text collapse,confusion of virtual and reality.Therefore,we urgently call for the return of the subjectivity of the human being as the subject of ritual.However,the return of the subject does not mean merely emphasizing the subjectivity of the person,nor simply opposing the subject and the object.It is to affirm the relationship between man and the world,between people and technology,and between people,while affirming the subjective value of human beings.