The Spatial Flow And Communication Of Linguistic Landscape From The Perspective Of Geography Of Media

The linguistic landscape plays an important role in shaping the image of a tourist place as a medium for tourism.This paper selects Yu Village in Moganshan International Tourism Resort as a case study,takes 409 linguistic signs in Yu Village as the research corpus,and explores the spatial flow and communication practices of linguistic landscape from the perspective of media geography,including visible presentation,functional interpretation and embodied expansion.The study mainly adopts questionnaire survey and case study to investigate the spatial flow and communication mechanisms of the linguistic landscape in Yu Village Scenic Area.Through further research,it is found that the linguistic landscape transmitters can be divided into two categories:official and private.Official sign makers provide basic information services to visitors,represent the position and behavior of the government,and reflect the language policies and ideologies of national and local governments.Private sign makers,on the other hand,can fully express their personal preferences and needs.The main characteristics of signs are diversity and freedom,thus reflecting more faithfully the social and linguistic composition of a region.The audience of the linguistic landscape is mainly tourists,and with the changes in media technology,their information needs are gradually diversified,segmented and regionalized.Meanwhile,there are bottlenecks in the spatial flow and communication of Yu Village’s linguistic landscape,such as backward media technology,insufficient integration of regional culture,inconsistent translation standards,and uncoordinated visual identification.There are real dilemmas such as landscape modeling lagging behind the media era,lack of new media modeling for local characteristics,insufficient standardization of image shaping,and poor tonal fit of landscape construction.The above-mentioned status quo can hardly meet the needs of tourists and cannot match their imaginary spatial perception,causing a sense of loss among tourists and even affecting the overall evaluation of tourist places.Therefore,this paper seeks the reconstruction strategy of language landscape,that is,media change to realize the unique experience of new media of landscape,multi-modal fusion enabling region,standardized governance of government-supervised reserve landscape,visual reconstruction to help the local scene sense,so as to meet the needs of tourism image dissemination,focus on urban location,spiritual character and historical context,continue to build tourism brand,strengthen tourism region positioning,strengthen the cognitive differences between imaginative space and reality,and enhance the overall strength of tourism tourism core image construction.