New Media Communication Creation And Design Of Zhuxian Town Image

Zhuxian Town is located in Kaifeng City,Henan Province.In this ancient village with rich historical and cultural heritage,woodblock New Year pictures are bred as its cultural business card.Additionally,Mianzhu in Sichuan Province,Yangliuqing in Tianjin,Yangjiabu in Shandong Province and Taohuawu in Jiangsu Province also enjoy an equal reputation as Zhuxian Town.The ancient trait of Yangliuqing and Yangjiabu also enriched the town itself.Through the collection of materials on the inheritance of woodblock New Year pictures,the study found that the current image dissemination of ancient villages and towns mainly relies on traditional media.Consequently,problems like homogenization of dissemination content and unsatisfactory dissemination of data raises inevitably.After conducting a field investigation in Zhuxian Town,where woodblock New Year pictures are developed,it is found that the image is conservative,lack innovation,backward and singular in dissemination methods.In short,it still has more room for innovation and development in the channels,content form of its image communication and its own image communication has not been adapted to its rich resources.Technology-driven fusion communication has given a variety of possibilities for innovative communication of the image of villages and towns.Based on a large number of new media communication examples,this article focuses on the necessity and advantages of H5 technology to empower traditional village image communication based on related theories of communication.This article puts forward the viewpoint of using the H5 series of works to help the image spread of Zhuxianzhen and designs and creates two H5 works of answer series and two H5 works of puzzle series.By expounding the possibility and feasibility of H5 technology empowering the image communication of traditional villages,this article analyzes the value of new media works that include creative concepts such as interaction and integration in the application of image communication.This attempt hopes to provide a realistic possibility for the spread of the image of ancient villages and towns represented by Zhuxian Town.