A Study On Small Town Image Communication

In the new international and domestic situation, China's township in order to seize opportunities in the new era, has made great progress and development, it should be out of a public sentiment in line with existing local geography, but also has characteristics of a new development path. This requires us to townships with their own characteristics in the circumstances, objectively and accurately to make their own position, and give their geographical and cultural advantages and special industries to shape into the image of their own brands, and through the modern mass media effectively and get people to bring good economic benefits for themselves,this will undoubtedly help improve the town's revenue and the local people's living standards, reducing regional employment pressure. This is the combination of a number of rural areas in the image on the dissemination of examples of simply explored how rural areas according to their own situation, tailor their own unique position to shape the image of the town, and popular at home and abroad in areas of marketing theory is introduced to the public the media image of the dissemination activities among the rural image of the dissemination of works on the larger environment of society as a whole to be consideration of the market, so that the media target audience for the sub-image spread to towns and townships, making communication behavior.Pointless, to maximize the effectiveness of rural image of the transmission, and thus amplify the impact of rural areas and visibility through the dissemination of dominant industries for the rural areas to enhance the competitiveness and ultimately bring economic benefits for the township.This study line is, first of all from the regional director of marketing theory, to use their ideas to guide the township how to accurately positioning the brand image of its own, and then combined with the mass media, so that the image of brand promotion out of town so as to achieve the target audience Group consumption, investment purposes, in order to bring economic benefits to towns. Then learn from the region to explore the concept of marketing communications in-depth look at how to open up the image of the media channels of communication township and information resources, and how to right the image of vector-borne effects township maintenance and management. Then practice and theory, combined through the Guangxi International Folk Song Arts Festival and the Phoenix and other areas in the image of an instance of the spread to other towns in the image of the media for the dissemination of information reference. At last the author of the township's image vector-borne some of the recommendations put forward his own, hoping to vector-borne the image of the future development of township and town to provide some reference.