| With the development of information technology and network technology,the trend of media convergence is more and more significant.While promoting the changes in the field of media technology,its influence scope is further expanded to culture,economy and other fields.In this context,transmedia storytelling has a broad space for development.It aims to explore innovative storytelling methods using multiple media,and build a unified,coordinated and open story world.Transmedia storytelling has a profound impact on cultural production and narrative practice,and also has affected the practice of archival memory,bringing enlightenment in many aspects for studying the relationship between archives,narrative and memory,and exploring the new path of archival construction of collective memory.This paper mainly adopts the methods of literature research,network research.questionnaire research and interdisciplinary research.Firstly,through literature review,the origin of transmedia storytelling is traced.On the basis of clarifying the concept of transmedia storytelling,this paper studies the interdisciplinary interpretation and application of transmedia storytelling,and further summarizes and explains its theoretical connotation.Secondly,the paper discusses the interactive relationship between transmedia storytelling,archives and collective memory,and puts forward the key points on the construction of collective memory by archives.That is,the narrative core of archival construction of collective memory focuses on meta-story,narrative text focuses on intertextuality,narrative media focuses on multimedia,and narrative subject focuses on pluralism,which lays a theoretical foundation for the research of this paper.Furthermore,taking epidemic prevention archives as an example,this paper investigates 31 provincial comprehensive archives and sorts out the application of transmedia storytelling in the construction of collective memory of epidemic prevention archives.It was pointed out that there were some problems in the construction of collective memory of epidernic prevention archives,such as archives meta-story connotation mining needs to be deepened.the relevance of archival narrative texts needs to be improved.extensibility of archival narrative media needs to be expanded and the participation of the narrative subject of archives needs to be strengthened.Eventually,based on the following four dimensions:the excavation of narrative theme,the organization of narrative text,the expansion of narrative media and the coordination of narrative subjects,this paper proposes the path of constructing collective memory of epidemic prevention afchives from the perspective of transmedia storytelling,in order to provide some theoretical reference and guidance for promoting the practice of archives memory. |
