| In 2015,The development of IP has flourished based on the platform of network.In contemporary,practitioners and scholars have been exploring different methods,committed to the development of IP multi-platform balance of traditional narrative,in order to the current environment In the success.From the perspective of transmedia storytelling,the essence of IP is that the media platform useing funds to buy or make novels,ideas,context,and other intellectual property rights.according to the various media platform for text development,IP development gave birth to transmedia text.Thus,the transmedia storytelling-the strategy of creating a immersive world by coordinating the production of multiple cross-platform content-has become a top priority in research and practice both at home and abroad.First,the introduction provide the research review combing domestic and international.the first chapter based on review,discriminate the concepts including transmedia storytelling and cross-media communication,cross-media marketing,adaptation,cross-media entertainment.Then defines the concept of IP in the context of this study,and points out that the current network IP is the preferred resource for transmedia storytelling to attempt.Secondly,the next chapter show that transmedia storytelling is the strategy of transmedia storyteller for audience engagement in the story world as the perspective and method of research.The third chapter chooses the typical examples of network IP at home and abroad including "The Graver Robbers’ Chronicles" and "Sofia’s Diary" for analysis,aAnd in the last chapter reflect on the domestic transmedia storytelling of network IP and provide advice. |
