Study On The Transmedia Storytelling Of Reality Show Under The Background Of Media Convergence

As a program type mixing drama, documentaries and games, reality TV is primarily in the form of no fixed script performance by real persons, has its unique narrative characteristics. Under the impact of media convergence.Reality TV produces a new model of narrative and new narrative characteristics, these are related to the arrival of the Internet age. The network also divert a portion of TV audiences and has plays a certain role in changing the TV industry. This paper hope through study of the reality TV's narrative, especially trans-media narrative to explore the changes of reality TV based on the background of media convergence narrative.The advent of the era of media convergence has changed the way of transmission, the originally single media narrative pattern is broken. Media convergence is not only brought about the TV media and network interaction and communication, it formed a new narrative new paradigm--Transmedia storytelling. Transmedia storytelling is a kind of advanced idea of creative content, it argues that in the process of entertainment project planning give full consideration to the audience in different media platforms such as television, publishing, movies, games and other demands of content experiences, around a unified development of the story in different media platforms which are independent of each other, but highly associated in logic, making the character more fullness and stereoscopic, also make the story more completed and integrated. It refers to the image, voice, text, and other media together with the narrative of events, also refers to a kind of medium to another medium conversion and variation. The main forms of transmedia storytelling are the production of media translation, media hyperplasia and multiple media fusion. In recent years, reality show focus on the narrative spread across media, reality TV joint movies, network, publishing, games and other media, in order to achieve the best communication effect and commercial value. The main forms of Reality TV use transmedia storytelling to produce productions are multimedia intertextuality production, fragmentation narrative and all-around interactive narrative and so on. This paper use media convergence as a starting point, through analysis of the case Reality TV to summarize the characteristics of reality show transmedia storytelling. The paper's purpose is to study the impact of media convergence to the entire TV industry and the impact to the whole cultural industry, and to explore the practical significance of reality TV under the media convergence of transmedia storytelling.