Research On Financial Risk Early Warning Of Media Enterprises

The development of the media industry is an important pillar of the great rejuvenation,the media industry needs to take into account both social and economic benefits.As competition is also becoming more and more intense,how to fight the harsh environment and achieve good development is even more important.In the field of risk management,financial risks are more prominent,and in the face of a complex international environment,how to know that the company is already at risk is of practical significance.In this thesis,Company X are studied through literature survey method and case analysis method.On the basis of relevant literature at home and abroad,the concept and source of major financial risks in the media industry,as well as the paths and methods of financial risk early warning,are sorted out,and an industry early warning model is established through a large number of data.Company X is analyzed by case analysis,its risk situation is identified,and reasonable suggestions are given based on specific data.Collect media industry data,use principal component regression method and logistic regression method,select 40 enterprises that have been "ST" due to financial problems and media enterprises with normal finances as sample enterprises.Through the study of specific cases,it is found that the financial risk of Company X in2021-2022 is on the rise,and combined with the analysis of relevant theories and practical situations,it is found that the main reasons are the imbalance of the financial structure,the imperfect internal financial system,the excessive dependence on star resources,and the uncertainty of joint investment affecting the production quality and market.Give them relevant advice,in the short term,enterprises should adjust their asset structure,stay away from star bundling,and supervise and improve as soon as possible;In the long run,long-term suggestions on establishing a financial early warning system,improving drama production capabilities and establishing a consultation mechanism with relevant departments should be established to help enterprises effectively control financial risks.