Research On Brand Marketing Of Public Libraries Under The Background Of Cultural And Tourism Integratio

Under the background of cultural and tourism integration,the extension of responsibilities undertaken by public libraries has been expanded,and a group of tourist users have become the service objects of public libraries.At the same time,with the continuous development of network information technology in recent years,the role of public libraries has been questioned,resulting in the decline of the social credibility of public libraries.Seizing the opportunity of the era of cultural and tourism integration,taking the initiative to launch public libraries for brand marketing is the primary choice to enhance the vitality and influence of public libraries.Therefore,the SICAS model is used,marketing theory is introduced,and relevant successful cases are systematically analyzed in order to obtain scientific and universal strategies.Taking the SICAS model as the original model,the content of brand marketing of public libraries is embedded in it,and strategies are formulated from the perspective of tourist users to enhance the loyalty of public library visitors and enhance the credibility of public libraries,so as to promote the development of public libraries in the context of cultural and tourism integration.