Research On The Construction Of A New Short Video Ecosystem In China From The Perspective Of Public Opinion Guidanc

With the development of the Internet,the improvement of technological level,and the improvement of audience acceptance,the continuous innovation of the media ecological environment has also caused profound changes in the public opinion ecology of short videos.The development of short video has also entered a new stage in the communication environment of the all-media era,and the short video platform has gradually become an important platform for individuals to participate in social life communication.Short videos in the all-media era have the characteristics of openness,interactivity,and timeliness.While becoming an important channel for information exchange and interaction,they have also become the main battlefield for the occurrence and dissemination of public opinion.The effectiveness of public opinion guidance has a significant impact on the promotion of socialist core values,the stability of social order,and the effectiveness of social governance.Public opinion guidance has become the foundation for maintaining social stability and building a harmonious society,and has important practical significance for social development.Based on this,this paper takes the new ecological construction of short videos as the research object,with the relevant theories of public opinion guidance as the support,and combines the questionnaire survey and interview practice to explore the relevant issues of the new ecological construction of short videos in the context of the entire media era,based on the perspective of public opinion guidance.The main body consists of four chapters.The first chapter is an overview of short video and public opinion guidance,and discusses the significance of public opinion guidance in the construction of a new short video ecosystem from both theoretical and practical levels;The second chapter analyzes the current situation of short video ecology in China from three aspects:population,cluster,and ecosystem,and analyzes the population characteristics,cluster types,and ecosystem composition of current short video;The third chapter focuses on three aspects: population,cluster,and ecosystem,and analyzes the current problems of short video ecology in China through relevant short video cases;The fourth chapter starts from practical strategies to solve problems,extends from the theoretical perspective of public opinion guidance,and proposes practical solutions and development strategies for the existing problems of the short video ecology.This paper believes that the current problems of short video ecology mainly lie in three aspects:population density imbalance,cluster power dispersion,and ecosystem imbalance.Therefore,this paper focuses on adjusting public opinion guidance strategies from three aspects: population,cluster,and ecosystem.