Research On Data News Narrative In Short Video Forma

With the development and update of visualization technology,more dynamic visualization forms have been derived from the monotonous static graphics of data news.The rise of short video platform also provides a new innovation path for data news innovation.In short video form data news,not only can graphs and graphs in graphic data news be extended into dynamic visual vector graphs,but also can transform boring text into speech,providing users with immersive experience.This paper analyzes the narrative voice,narrative grammar and narrative discourse,and probes into its predicament.First of all,in terms of narrative voice,the content planner still occupies a major part of the storyteller,but the data is slowly becoming the main body of the story telling.At the same time,the storyteller more often uses the zerofocus perspective to mobilize the news material and strengthen the point of view.Secondly,in terms of narrative grammar,short video data news usually uses the news lead at the beginning to reveal the core content of the news.However,the story is not all told in the linear development sequence of events,but multi-level mobilization of contents in different time and space,which makes the way of telling data stories more inclined to combine multiple data modules.Data relationships or trends per unit time are summarized in each module.The primary source of fact-building data is public data released by government agencies or intergovernmental organizations.Finally,in terms of narrative discourse,semi-open and semi-translucent original data and descriptive data expression are the main data processing methods,and strong contrast and distinction of colors in data charts are the main ways to highlight data relations.The calm tone and passionate background music are the most common auditory presentation methods of short video form data news.In the aspect of narrative dilemma,the dilemma of narrative voice dimension is mainly that in the process of story telling,there is a lack of closeness between the narrator and the audience,and less immersive inner perspective is adopted,which weakens the personalized experience provided for the audience.In the dimension of narrative discourse,the dilemma we are faced with is not enough attention to social problems and insufficient ability to solve social contradictions.Meanwhile,there is also the problem of single generalization of data acquisition methods and sources.In the dimension of narrative discourse,the data openness is not enough and the depth of data mining is low.It also doesn’t have the right balance of visual effects and content;Also facing the short video platform operation ability is not high,the product lack of interaction dilemma.In terms of narrative optimization,short video form data news needs to enrich the focus of narrative perspective and provide personalized content experience.Increase data acquisition channels,dig data value;We should pay more attention to social issues and shape constructive news topics.At the same time,we should strengthen and innovate the interactive ways of short videos to give the right to promote the story to the audience.Improve the standardization of short video platform operation and optimize the level of operation;Also to grasp the ratio of visual effect and content,focus on the quality of the story.