Research On The Application Strategy Of WeChat Applet In The Mobile Service Of University Library

With the development of the current society,the era of the Internet of Everything is coming quietly.In the process of information communication,the public will pay attention to interactivity and timeliness.With the help of smart terminals such as smart phones,the required information can be quickly obtained.Specifically,in universities,university students have higher requirements for university libraries than before.At present,many academic libraries have begun to use WeChat to provide users with more convenient services.Academic libraries have also opened a WeChat public platform to promote relevant service information in the library.In 2017,the WeChat applet was launched by Tencent,which is also epoch-making for the market.At same time,the emergence of WeChat applet is also a brand new opportunity for library management.In terms of supplementing library service capabilities,WeChat applet are mainly focused on two aspects.One is to shorten the service path,and the other is to continuously improve the user experience.At the same time,WeChat applet have low cost and low industry entry barriers.In addition,WeChat applet also have the characteristics of high dissemination.Therefore,they are deeply loved by merchants and users.Therefore,many industries have begun to invest money in WeChat applet.Development.Applet is a mobile service business that the market and customers are generally concerned.Its own service concept is highly overlapped with the service concept of the library.At present,many libraries are also using WeChat applets,which makes users enjoy great convenience in query and use.The current overall volume of WeChat applets in university libraries is not high.In-depth investigation and research on university library applets are carried out.It can be found that it needs further maturity in terms of management and content design.This article starts from the current construction of the WeChat applet platform of university libraries.Unlike previous studies,this article develops the article from the user's perspective.It conducts an in-depth study on the construction of university WeChat applets and finds out the current university library operations.Relevant problems,and find a targeted solution,and finally come to the research conclusions of this article.After research,this article draws the following conclusions: At present,university libraries have problems such as low opening rate of WeChat applet platform,irregular platform naming,weak retrieval function,lack of specialization in promotion,and incomplete service content.In response to strategies,we must vigorously promote WeChat applet and standardize naming,innovate service types,and continuously improve service types and functions.At the same time,we must integrate applet and official accounts for common development.This article changes the previous research from the perspective of the service provider and chooses to analyze the current online services of university libraries from the perspective of user needs.This kind of research thinking is more close to the user's reality.In terms of theoretical research,the research on the WeChat platform of academic libraries has become more in-depth,enriching the research in this field,and hopes to have reference and reference significance for the operation and management of domestic academic libraries.