Research On Emotional Cultural And Creative Design Of Shaanxi History Museum

Cultural and creative industry has become a rising star in many industries.It is the key development industry of the United States,Britain,Japan and other countries.In today’s rich material resources,people’s pursuit of material has changed to a higher level of spiritual needs.Cultural and creative goods full of profound cultural connotation have become the object of consumers’ pursuit.The museum contains 5000 years of history and culture of the Chinese nation,with rich collection resources.However,in this trend of knowledge economy,due to various factors such as insufficient experience of designers,lack of basic understanding of the market and imperfect policy support system,the cultural and creative industry of Chinese museums has made bumpy progress in continuous attempts and exploration from 2010 to 2018.At present,the cultural and creative market is mainly faced with problems such as lack of creativity in commodity design,single carrier,insufficient disclosure of cultural connotation,unable to have emotional communication with users and so on.Starting from the beginning of the development of China’s cultural and creative industry,this paper discusses the industry positioning and characteristics of China’s cultural and creative products around 2010,and tries to introduce the concept of emotional design in order to improve the difficult situation faced by China’s Museum Cultural and creative products market.Emotional design was originally applied to the design concept of industrial products.It advocated taking users as the center,paying attention to the emotional needs of consumers for products,integrating it into Museum Cultural and creative design,and re combing the design process of Museum Cultural and creative products based on three different design dimensions: instinct level,behavior level and reflection level.Through the exploration of theory and field investigation,the shape,color and material of the product are discussed in detail;Product function and carrier;How to apply the brand effect,regionality and story of the product in the design,and sort out a set of practical and feasible emotional Museum Cultural and creative design scheme.Finally,using this scheme and taking the nine collections in Shaanxi History Museum as the prototype,the in-depth and practical design output is completed.China has rich cultural resources and a large number of audiences.It is one of the most suitable and potential places to carry out cultural and creative activities.This paper creatively adds the emotional design concept to the field of cultural and creative design,uses the design methods belonging to the category of industrial design to solve the problems encountered by emerging industries,brings new ideas and directions to the cultural and creative design of Chinese museums,and adds bricks and tiles to the vigorous development of Chinese cultural and creative industry.