| In recent years,new media non fiction writing platforms and works have sprung up,and non fiction writing has also entered the field of journalism from the field of literary research.On the surface,the popular "non fictional writing" is very similar to the mature "news feature" of traditional media.They all attach importance to "journalism","literariness" and "narration".There are many similarities in narrative skills,and even their employees have a great degree of overlap-a large number of well-known feature journalists from traditional media join the new media non fictional writing platform after leaving their jobs.Therefore,in the research of many journalism scholars,non fiction writing is regarded as the performance of the feature in the new media era,as the new development,new variation or even a rebirth of the news feature.This paper aims to clarify the relationship between new media non fiction writing and feature articles.After a large sample size of text analysis,this study found that new media non fiction writing is essentially different from traditional media features,which is rooted in the strong business orientation of the new media non fiction writing platform.Under the business logic,the authenticity of the text is not guaranteed,and the entertainment characteristics are also worrying.First,"commerciality" leads to reporting purpose oriented by profit,"product thinking" driven by hits,preference for film and television narrative plot,and writing tendency of advertising and public relations.The background of "commerciality" is the profound change of media environment,the disintegration of the traditional profit model of professional news media,the competition between institutional media and self media for information market,and the utilitarian orientation of journalists’ professional imagination to self realization;Second,"distortion" is embodied in the text as follows: narrative deviation leads to the distortion of characters and events,the act of integrating other people’s works,buying out the right of interview,damaging the "process truth" of the news,and "pseudo non fiction" in the cloak of authenticity.The background of "distortion" is the popularization of writers,the normalization of readme form,the lack of elements of articles,and the connivance of source and new media non fiction writing platform to text distortion;Third,"entertainment" is manifested in the deliberate hunting for curiosity and strange topics,the production of typed and homogeneous stories,falling into the "landscape" quagmire of detailed display,the change of topics from "hard" to "soft",and the enhancement of text consumption,entertainment and personality.The background of "entertainment" is that "fragmented reading" and "post truth era" jointly deconstruct serious reading.Based on these worries about the non fictional writing of new media,this paper puts forward corresponding countermeasures for the government,media,journalists,the public and other subjects in view of the three problems of "commerciality","distortion" and "entertainment". |