Study On Optimization Of Incentive In Pingtan Convergence Media Center

At present,with the rapid development of Internet technology,China’s traditional media such as newspapers,radio and television have been greatly impacted.The official media in various regions have actively promoted the reform of financial media and established financial media centers.In 2019,Pingtan comprehensive experimental zone established financial media center,which is currently in a critical period of transformation and upgrading.As employees are the executors of the construction of media convergence,it is imperative to mobilize employees’ enthusiasm,promote the realization of integration objectives,break the original system and establish a perfect incentive mechanism in line with the characteristics of media and employees’ expectations.Based on “problem-oriented” and the objective reality,this paper aims to study the current situation and existing problems of employee incentive mechanism of Pingtan Convergence Media Center through interview and questionnaire.Combined with public human resource management relevant basic theories,this paper expounds the current situation of employee incentive mechanism of Pingtan Convergence Media Center by using the methods of questionnaire,case study and interview.Then this paper analyzes the problems existing in the employee incentive mechanism of Pingtan Convergence Media Center from the aspects of institutions structure,salary system,team environment and training system.The paper puts forward effective measures,including improve the salary distribution system,improve the performance appraisal mechanism,expanding growth space for employees,improve the training system,and cultivating team culture,so as to improve the propaganda level of the financial media center in Pingtan comprehensive experimental zone.This paper studies the actual situation of employee incentive in Pingtan Convergence Media Center,analyzes the problems existing in the incentive measures of the unit,and puts forward the optimization scheme.At the same time,it also provides a reference for the optimization and improvement of employee incentive in financial media centers all over the country.