Research On The Role Design Of Two-dimensional Virtual Anchor In The Context Of Anime Culture

With the influence of anime culture increasing worldwide,its derivative industry categories are also becoming diversified.The anime culture,a subculture originated from Japan,has spread to China since the 1980 s and has attracted many audiences.Virtual anchor,a new form of the deep integration of anime culture and online real-time live broadcast,takes the well-designed anime-style virtual image as industrial characteristics,and grasps the audience’s psychology,becoming one of the most popular cultural industries.After years of accumulation,there is no shortage of related research on role design in China.However,the virtual anchor role design requires a return from the story to the role itself.There are subtle differences compared with the traditional film and television animation characters.Based on the above situation,this paper aims to conduct targeted research on the design of virtual anchor roles.The necessity of virtual anchor role design is analyzed and discussed in the first part by investigating the research status at home and abroad.Then it briefly introduces the concept of anime culture,summarizes the evolution of its core meaning from Japan to the world,and explains the reasons and status quo of anchors under the impact of the culture in the second part.The third part analyzes the "human setting" from the perspective of its significance.It classifies the character setting trend as diversification and curiosity,making a reference summary of the “cute attributes" character of the anime culture.The next part mainly discusses the appearance design of anchors,chiefly taking the body structure,costume props and color collocation as the starting point,combined with specific cases to expound the appearance design theory of them.The final part is about the practice of the work,summarizing the vital issues of the design in the previous chapters and applying them to the practical work.In recent years,famous virtual anchors who have appeared on domestic and foreign video and live broadcast websites have been observed.It organizes their role design cases and development status,analyzes the design of them from multiple perspectives by using methods of interviewing industry live2 d modelers,inductive observation and participating in practice,summarizes its design theory of anchors under the background of anime culture,and sums up the research results in the paper combined with the practical application,and under its guides to create my graduation works.It can fill the gap of virtual anchor role design research through the paper,enabling the public to understand them further and provide a reference for future virtual anchor designers.