| With the growing of "post-90s" and "post-00s",the "anime culture",namely the animation culture,gradually enters into people's cognition.Since 2010,when Chinese companies begin to attach importance to anime users this group,are appearing in the development of all kinds of video and comic company,such as Tencent anime,Bilibili,Acfun,day smell Kadokawa press,etc.Until 2014,with the development ofanime user groups gradually grow,some people love anime culture began to realize theanime crowd to social networking,and only several anime social APP,such as half time yuan,beast,JUJU,etc.However,there are still some deficiencies in these anime social apps,which makes the animeusers feel dissatisfied with the experience.Therefore,this paper needs access to Kano model,after get final demand analysis,combining can improve the feeling of the users to use a mobile phone APP immersive experience design method of the anime social APP interface design research.This paper is divided into four parts.Firstly,it analyzes the three anime social apps with the largest number of users,and summarizes the advantages and disadvantages of the anime social apps in the market.In the second part,the relevant theories of Kano model are analyzed and studied.Through the ordinary questionnaire survey,the demand level of the anime social APP was obtained,and the Kano model was used to obtain and extract the excited demand of the anime users for the anime social APP.The third part,the immersive experience design of the basic theories and application methods,combining with the anime users for anime social APP excitatory requirements into design elements,thus put forward against the anime social APP immersive experience design method;Finally,the design practice of the anime social APP interface is carried out.Based on Kano model and immersive experience design,this paper designs an an ime social APP to enhance the user experience and visual perception of anime users. |