Digital Implementation And Culture Studies Of Virtual Automobile4S Stores

Virtual reality technology is a dominating digitized manifestation of Virtualexhibition. But how to build a virtual platform to realize human-computerinteraction accurately, and then how to establish their own virtual corporate culture.From now on, Few people research these two parts of content. This paper isdedicated to research virtual automobile4S stores system based on Unity3D. Hopeto achieve a intelligent virtual automobile4S stores compared with the entity storesthrough this paper.First of all, analyze the design method, which combine with art,functiondesign thinking and entire environment analysis. Demonstrate the advantages ofvirtual reality technology and theme object. Through the analysis of plane facadematerial structures and lighting rendering process, the framework of virtualexhibition begin to take shape. Based on the GUI make plug-in interface to guide thevirtual system, and through collecting, processing and relevance analysis to realizehuman-computer interaction design and gesture interaction research. Further,combining the simulation function module and aesthetic connotation analysis ofvirtual driving visual system.Next, In the view of the entity automobile4S stores operating and enterpriseculture characteristic, confirming marketing strategy and customer perceived value.On the basis of these, establish a rich and social characteristics of virtual enterpriseculture of contemporary China.Last, In the view of the entity automobile4S stores operating and enterpriseculture characteristic, confirming marketing strategy and customer perceived value.On the basis of these, establish a rich and social characteristics of virtual enterpriseculture of contemporary China.Based on the virtual reality technology, construction of exhibition,human-computer interaction,virtual enterprises culture. Along a large number of therelated paper documents, combine with the design thinking and cultural concept ofactual auto4S stores, analysis the corresponding virtual reality technology andenterprise culture marketing strategy, compiled a set of our own design method ofvirtual function of auto4S stores technology and virtual enterprise cultureconstruction strategy. This article has certain forward-looking and practical value.