Research On The Transmission Pattern Of Virtual Anchor With Goods From The Perspective Of Body

The rapid development of Internet,artificial intelligence,virtual reality and other media technologies is accelerating the improvement of communication modes and the innovation of communication forms.Live for 2019 years,electricity industry of booster live with goods from more extensive and in-depth exploration,and with the concept of "yuan universe" in life,the virtual host as the main representative of man-machine mutual embedded mode,in various fields to achieve the attempt and the innovation and development,in this context,a combination was born the virtual host + electricity live new formats.In the field of electricity live,virtual host with cargo phenomenon has the potential of continuous,gradually into the mainstream,but for now,the existing study is less involved in the study of virtual host with goods spread form,based on the communication of the body theory as the guidance,the virtual host take goods this phenomenon produced by the new communication form change,Starting from the characteristics and advantages of the phenomenon of virtual anchor taking goods,this paper expounds the new changes in the transmission form of virtual anchor taking goods from the perspective of human body,so as to hint the risks implied behind it and put forward optimization suggestions for its future development.The research finds that the media form of virtual anchor carrying goods phenomenon firstly takes the development of visualization technology as the premise.Under this premise,the original form of live broadcast room has undergone new changes,and the virtual network broadcast carrying goods space is born.From the point of transmission,for consumers,virtual host to take the goods makes consumers had a "body consciousness and new feelings,in the brand,produced in the" pipeline"metaphor from the body,for the virtual host itself,is to realize the conversion between the" three body ",and the resulting "body" network,finally achieved the transformation of the body;In terms of communication mode,there are two existing modes of virtual anchor with goods: virtual anchor cross-dimensional live broadcasting mode and brand "self-broadcasting" mode,which together constitute the new business mode of virtual anchor with goods;From the perspective of communication environment and scene,the virtual anchor with goods realizes the"digital presence" of human body,and a new environment and scene combining the virtual and real in the live broadcast room appear.At the same time,it should be noted that the virtual host with goods hot behind also has some potential problems need attention,it may be caused by of concerned and the alienation of people also cannot be ignored,in the future,virtual host to take goods to make the relationship between human and technology create new change,the future development needs from the government's guidance,technology optimization,brand operation,expand on the target population,So as to achieve better,faster and healthier development.