The Study Of The Anime Cultural Communication In China(1993-2017)

With the rapid development of science and technology,information dissemination has also entered the Internet era,and access to information and communication are very convenient.With such a change,many different styles and characteristics of culture gradually into the public field of vision,anime culture is one of them.The anime culture is a kind of culture with unique values and concepts formed by the anime culture group in the two-dimensional plane world with ACGN as its main carrier.ACGN,the abbreviation of English Animation,Comic,Game,and Novel.Since the formation of the anime culture in China in the 90 s of last century,it has been developed along with the popularity of Internet media.It was once considered as a subculture of youth,and also criticized by the society for the content of part of the work.In recent years,with the commercialization of domestic secondary elements and the upsurge of "IP adaptation" in the film and television industry,many of the original works as animations,comic books,games and internet novels are presented in the form of film and television to the general public.The anime culture has gradually received more attention,and its influence is growing.More and more scholars begin to analyze and discuss it from different perspectives.By combing related literature and subject report,the topic and content of this study are determined.Based on the timing of the development of the anime culture in China and the different major media,this paper explores The evolution of the cultural communication of the anime culture in China from 1993 to 2017,and the different forms of the anime culture at different periods.In the first part of the article,according to the difference of the main media,it is divided into three stages to explain the process of the anime culture from germination to development.It includes the presentation of the anime culture in different periods,the preferences and characteristics of its users,and the views of the mainstream public opinion on the anime culture and related things in different periods of society.The second part of the article summarizes the whole periods of communication in different periods,and analyzes its characteristics in the whole process of communication and transformation,so as to summarize the experie nce of anime culture spreading in China.The analysis results show that the anime culture dissemination in China is mainly influenced by the main media.According to the characteristics of different media,the overall form of communication is different.At the same time,the user group has changed the way of culture consumption.The way of their participation has also gradually shifted from the simple reception of information resources to the high frequency interaction.Users have gradually changed from simple consumers to creative participants,and their impact on the work and the spread of the anime culture has gradually increased.At present,the anime culture of the country has experienced a long process of development,and gradually transformed into a culture of high participation by users with official works as the core.With the promotion of user group's training and commercialization,it will further develop towards the direction of mass culture and return to the essence of its consumption culture.