Study On The Communication Value Of Slow Live Broadcast In Mainstream Media

Promoting the deep development of media convergence and building a full media communication pattern has become an important issue at present.With the upgrading of Internet and mobile communication technology,the digital transformation of television industry is gradually emerging.The media convergence transformation is also exploring the content and form in addition to the integrated traditional television and mobile network,and a new live ecology,slow live broadcast,is thus created.CCTV launched China’s first national 5G comprehensive audiovisual new media platform "China Media Group Mobile" during the new pneumonia epidemic launched a series of slow live programs,focusing on the mainstream media to promote the new paradigm and new direction of media integration,while achieving a multi-win situation of news dissemination,public opinion guidance,social benefits the situation.After this,platform "China Media Group Mobile" continued to launch diversified slow live broadcast programs,deepening the service and exploration of slow live broadcast practice,which achieved good social response and communication effect.Taking communication value as the entry point,this dissertation takes the case of the slow live broadcast program in the "China Media Group Mobile" app as the research object and participates in the interpretation of the case in the network field.Through the analysis of the practical performance and audience feedback of the slow live broadcast of "China Media Group Mobile",this dissertation will study the integration between innovation of slow live broadcast and traditional news,and study the social benefits it brings,revealing that the audience in the slow live broadcast gives certain meaning to the slow live broadcast and its content through self-interpretation under the concession of the media’s right to speak,and thus completes group identity and social supervision.While the media organization also observes the public opinion through the actor’s behavior and guides the The media organization also observes public opinion through the audience’s behavior,and guides the orientation of social values,and shoulders the social responsibility of media products.Furthermore,this dissertation intend to reflect on the problems of excessive entertainment dissolving the seriousness of the issue under discussion,the difficulty of breaking the circle of narrow content,and the lack of clarity of the subject matter in the communication form of slow live broadcast.But in the meanwhile,this dissertation also affirm the future development value of slow live broadcast,and believe that slow live broadcast has complementary and expanding communication value in news reporting.At the same time,slow live broadcast has the power to gather consensus and emotion in major event news reporting,so this form of communication will become the new commonplace in the future communication environment,and it will become an essential reporting form in news reporting.