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Research On Mobile Audio Live Broadcast Host In Terms Of Its Multi Network Relations

Posted on:2020-06-19Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhangFull Text:PDF
GTID:2428330575965306Subject:Journalism and Communication
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Since the beginning of 2016,the live broadcast has become a social topic that attracts all attention.With the development of China's mobile Internet technology,the live broadcast industry,which has not faded,has once again ushered in the live broadcast of audio.If 2016 is China's"live first year",the audio app is hot in 2017 is China's "audio live first year."Due to the natural convenience of audio and emotional penetration,audio live broadcast has become a new form of live broadcast industry in the era of mobile internet.Due to the high embedding and profound influence of live broadcast on post-modern society and people's daily life,the topic of live broadcast is not lost,and its importance is self-evident.The society's understanding of the live broadcast is contrary to the daily presentation of the media,and it lacks awareness of the live broadcast ecology.As a researcher,it is reasonable to understand the relationship between the technology and the technology behind the live broadcast through the live broadcast phenomenon.At present,there is no unified statement on the definition of "webcast"in the academic research on live broadcasting.The study of live broadcasts focuses on the live broadcast industry,including the impact of this technology on the entire human transmission ecology.Most research methods prefer third-party information such as interviews,virtual ethnography,and text analysis as empirical materials.For the real form of live broadcast,especially the main role-host in the live stream,including a series of relationship relationships closely related to the anchor.The author thinks,based on the network port-based media presentation and the stereotype of the social crowd,whether the live broadcast anchor is really recognized,understood or even understood by people,what is behind the audio live broadcast.This answer,every reader in front of the article may have their own answer.As a researcher and a live broadcast participant,this paper studies the"good or bad" of escaping live broadcast technology,returns to the background of the live broadcast format,examines and observes the role of anchor,and further explores through the behavioral practice of the anchor.Live broadcast.Because the author is a member of the anchor in the live broadcast,through the form of self-ethnography,participatory observation and interviews,rethinking the network environment,what is the daily life of the anchor,what is the anchor work,the anchor is in the live field and Who is involved in a series of issues.So far,this article does not discuss the live ethics of the live broadcast,but focuses on the subject and the relationship between the characters in the series of live broadcasts related to the anchor.The discussion process needs to explain the role of the anchor and its practice with each network.Through relevant theories,we hope to clarify the following questions through experience materials learned through hands-on practice and in-depth interviews:First,what exactly is the audio anchor doing?Does the anchor have cognitive changes before and after the live broadcast?Second,what kind of relationship network does the anchor have in the live broadcast industry chain?What role does the anchor play in this relationship network?Third,why are people so active and even fascinated by the audio space?What is the significance of live audio broadcasting for living individuals in the present society?Based on this,focus on audio live broadcast this new era of hot words,based on the author's live broadcast field,has nearly three years of live broadcast practice,combined with literature references,fan communication,peer communication and interviews with live brokerage companies,Taking the Lizhi app,which has a good momentum in the live audio field,as the text reference,it presents a live broadcast of the anchor through self-narration,trying to clarify the real ecology and operation mechanism of the live broadcast of mobile audio.According to the dynamic framework of "Who is the anchor-anchor and fans-anchor and peer-anchor and platform",the professional role of the anchor is widely known to the reader.The second chapter revolves around the role of "owner",combined with self-awareness and interviews with fans and anchors,to answer the first question:What is the real anchor?What are they doing?The third chapter focuses on the dual role of "host and fan".This chapter is intended to describe the relationship between the anchor and the fan:the online communication activities of the anchor and the fan.In addition to the interactive channels of encounter-chat(barrage and connection)-brushing gifts in the live broadcast,there are also community interactions between anchors and fans.The most important channel is the interaction between qq group and WeChat group.In addition,the"special private chat"between them is a big invisibility for the live broadcast of audio.The fourth chapter focuses on the discussion of"owner and anchor(peer)".In fact,there are also life practices in which the anchors interact and communicate with each other.Due to the intimacy between the anchors,the human culture in the virtual space is extended.The fifth chapter revolves around the"owner and platform(broker company)" narrative,an anchor is peaceWhat kind of relationship exists in Taiwan?From the signing of the anchor,to the institutional training of the brokerage company,to the issuance of compensation,there is a well-established digital economic mechanism in this series.Finally,in the conclusion part,I review the author's own live broadcast experience,and look through the multi-network relationship of the anchor in the audio space to find the hot reason of the audio live broadcast,and then reflect the cultural characteristics of the post-modern society.According to the author's interview research,many factors such as social pressure,alien identity,and loneliness have become the intrinsic factors in the audio live space,and the anchor and audience are closely related.
Keywords/Search Tags:mobile audio live broadcast, anchor, communication, relationship
PDF Full Text Request
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