The Research Of Mobile Live Broadcast Of Mainstream Media From The Perspective Of City Communication

The city is closely related to the city communication.Communication activities runs through the development history of the city,and the elements of the city are integrated into the various links of communication.As the information center,economic center and population center,the city provides rich content,abundant resources,active users and excellent talents for the media.Mainstream media have wide coverage,large influence and high authority in city,bearing important task,leading the social mainstream public opinion,which taking much more greater responsibilities in the city communication.The rapid development of new media has made mainstream media at risk.However,the mainstream media have always been involved into the competition and cooperation with new media with the long-term vision and firm determination,keeping the development trend without fatal danger.In 2016,the emergence of "mobile live broadcast" had surpassed the mainstream media's imagination of new media.With characteristics and advantages of high speed,high efficiency,strong interaction and good feedback,mobile live broadcast has made a huge influence on the mainstream media at the aspects of news production process,editing mode,organization structure and operation mechanism,which has decided that the mainstream media should not only be "the fighter in the news",but also be the "television in the newspaper".The way that mainstream newspapers media use mobile live broadcast to work in news production and communication cares the reform of the media and the development of the city as well.Therefore,it is necessary to study the reports of mobile live broadcast of mainstream media from the perspective of city communication,searching for the good way that mobile live broadcast helping mainstream media to reform with its advantages,and the excellent way that strengthen the interaction between people and the city,create the “communicative city”,which will help to achieve the goal of mutual development of media and city.The introduction part of this study states the background,significance,status,methods and innovation of this research.The first chapter introduces the related problems of city and communication,mainly includes three parts: interaction between cities and communication,city communication research,mainstream media and city communication.It sorts out the city role in the communication and the communication changes in the city.It points out that the city is the carrier of media change and daily communication,and also a stage for social development and cultural prosperity.The communication has experienced the changes from spoken and written media to electronic and Internet media with the development of the city.Then it tells the background,significance and development path of city communication research,the role of mainstream media in the city communication such as the main force of information and space communication,the main battlefield of public opinion guidance and the main position of cultural construction.It also tells the changes of mainstream media in the means of communication,content selection,content production and audience participation.The second chapter mainly discusses the exploration of the mainstream media using mobile live broadcast to carry out the city communication,including the characteristics of mobile live broadcast,its influence on mainstream media,and the effects on accelerating information exchange and communication,presenting development and problems and attracting user participation in city communication.It discusses the role of mobile live broadcast in the four aspects as optimizing city information circulation,shaping the image of city,improving the city governance,building the cultural identity four aspects to build "communicative city".The third chapter analyzes the problems and solutions of mobile live broadcast in city communication with specific cases,including technology,content and journalist transformation.In research methods,this research combine the theory of city communication and media convergence with practice in mobile live broadcast of the People's Daily,Zhejiang daily,Beijing news,Changjiang daily,Beijing time and other representative mainstream media,using literature research,comparative analysis,case analysis and other methods to carry out in-depth discussion of theory and practice,which has not only strengthened the innovation and research of mainstream media in media convergence,but also expanded the depth and breadth of the issue of city communication.