| With the village entering the “Network Society”,Short Video,which has the functions of information,social communication and entertainment,has been widely used in the daily life of villagers.The appearance of Short Video Has Awakened Farmers’ great enthusiasm for shooting,and has injected a fresh vitality into the daily life of farmers.What impact does the embedding of short video production have on villagers and villages.This research takes “The short video production in the village daily life”as the breakthrough point to carry on the discussion to this question.This paper chooses the village of s in Shangcai County,Henan Province,as the research object,focusing on the rural area and farmers under the background of media reform and technology empowerment,and investigating the behavior and content of short video production in daily life in the rural area,and exploring the motivation of short video use,then analyze the short video on the role of rural life.It is found that,in the embedding of short video production,Short video shooting is integrated with villagers’ daily life,which has a certain impact on rural daily life.From the aspect of communication,although the appearance of short video has impacted the place of gossip,it has not diluted the feelings of neighbors.Through the production and interaction of short video,the villagers transplant and duplicate the relationship between the villagers,and form a new communication space Under the influence of media and marketization,villagers gradually establish new connections with the outside world and expand the communication space in the process of watching others and shooting short videos independently.From the aspect of emotional maintenance,under the convergence of short video production,the network communication formed around short video production bridges the space gap between “Urban and rural areas”,and villagers become the participants of communication across the border between rural and urban areas,however,when the spatial pattern of rural social interaction is broken,the individual’s cultural field is also changed,and the traditional kinship is reshaped as an identity relationship linked by regional culture,such as dialects,by which the “Family”has quietly transformed into “Love”,“People and the countryside”of the new link to form.The study of s village also finds that there are some negative aspects in the short video production activities of the villagers,in which the over-commercialization is still an obvious negative factor affecting its subjectivity.Led by the commercial logic and technical setup of the short video platform,the algorithmic rules tied with interests make click,like and retweet numbers become the inducement of alienation in the production of short video in the countryside,“self-cognition”also deforms with the distortion of “self-image”in short video,and its subject loss may reappear. |
