Study On Health Communication In Tongliao Daily (Mongolian Edition) In The New Century

Health is an eternal hot topic.As a result of national economic and social development,the people’s various medical conditions have also been improved simultaneously.People pay more attention to their own health knowledge,and the quality of health communication requirements are getting higher and higher.The report of the Eighteenth Party Congress of the Communist Party of China clearly pointed out that "health is an inevitable requirement for promoting the all-round development of people." Health communication,a branch of communication,plays a very important role in our daily lives.It helps people establish the right health concept and provides advice and guidance on real-life health problems.Health communication theory originated in the United States,and for more than forty years,health communication in the United States has continued to develop,and the relevant theoretical system has become increasingly complete.Chinese mainland health communication studies and comparisons between Europe and the United States,there are characteristics such as late start and lagging development.In recent years,the frequent occurrence of sudden public health problems and their food safety problems has brought good scientific research opportunities to the field of health transmission research.This article consists of three parts: preface,main text,and conclusion.The preamble summarizes the research objects,points out the significance and reasons for the selection of this project,and explains the research status of this project and the scientific research scheme selected in this paper.The main text consists of three parts.In the first part,the author analyzes the actual background of the development of health communication in Tongliao Daily(Mongolian edition)from three aspects,such as the proposal of the "Healthy China" strategy,the growth of health information demand,and the arrival of the "aging" society,and briefly explains the author’s research design from the two aspects of sample selection and category setting.In the second part,a comprehensive content analysis of the health reports published by Tongliao Daily(Mongolian edition)between 2000 and 2020 was conducted.The content is mainly divided into topics based on health issues and communication studies.Health-focused topics include health-related content such as dietary health,mental health,cancer,sleep,and obesity.Communication-focused topics include doctor-patient relationships,online health information,and health literacy.The third part,on the basis of content analysis,summarizes the newspaper’s achievements in health communication,the existing problems and the countermeasures that should be taken.In the conclusion part,the author summarized the health transmission research of the newspaper.