"Tongliao Daily" (Mongolian Edition) Advertising Research

On January 1,1957,tongliao daily(Mongolian version)was officially published.In the early days,it was called the zili mu bao,which was officially renamed tongliao daily in 1999.After more than 60 years of development since its establishment,the paper is now the largest and most authoritative Mongolian newspaper in tongliao city.With the rapid development of the social economy,the new media industry is growing,and the competitiveness of newspaper advertisement is becoming increasingly inferior.Advertising as an important part of the newspaper content,the paper study on its advertising in the new era,the development of new media rapid development environment,the tgo daily(Mongolian version)and Mongolian newspaper and is of great significance to the sustainable development of Mongolian advertising.The thesis consists of three parts:introduction,main body and conclusion.The introductory part of this thesis is the research object of this thesis,the purpose and significance of the research and the current situation of research,the research method,indicating and so on.The main body of the thesis is divided into three chapters.The first chapter states the development history of tongliao daily(Mongolian version),then divides the newspaper advertisement into three stages,and analyzes the advertising situation of each stage in detail with the chart.Chapter two analyzes the categories,contents and forms of the newspaper advertisements respectively.Chapter iii achievements and existing problems on the newspaper advertising has carried on the induction analysis,and puts forward substantive Suggestions for its development,the conclusion part of the tgo daily(Mongolian version)of advertising category,content,form and the newspaper advertising more than 60 years,summarizes the development and changes,and puts forward his own prospects on the development of advertising ideas.