Research On The Public Platform Of Mongolian News In Xing’an

As a new form of communication,the way of information communication of new media has diversified characteristics.Today,with the rapid development of Internet technology,the network runs through people’s life,and the new media is also developing very rapidly,which has a strong impact on the traditional media.Under the background of media integration,"Xing’an Mongolian news",as a traditional party newspaper public platform with strong credibility and appeal,has been actively exploring the path of new media transformation,in which the development of the public platform has achieved good communication influence.This paper selects the public platform of Xing’an Mongolian news as the research object,and analyzes the development process of the platform in detail and systematically from the aspects of form,development overview,manuscript source,content classification,characteristics and layout design.It consists of six parts: introduction,Chapter 1,Chapter 2,Chapter 3,Chapter 4 and conclusion.The introduction introduces the research object,preliminary research,topic selection basis,function and research methods.The first chapter describes the development of this platform.It mainly summarizes the establishment background,development trend,positioning and operation management.The second chapter analyzes the report content and report form of the platform,and makes a detailed division and research.The main content,content and content of the column are divided and classified.The third chapter analyzes the high click through reports on the public platform of Xing’an Mongolian news,compares it with the nine public platforms in Inner Mongolia,and highlights the characteristics of the platform.For 24 high click through reports,this paper analyzes the classic cases of high click through from the aspects of his report content,title,language style and so on.Analysis on the public platform of Inner Mongolia Daily(Mongolian),Xilin Gol(Mongolian),Hulunbuir(Mongolian),Bayannur daily(Mongolian),Alxa daily(Mongolian),Erdos daily(Mongolian),Chifeng daily(Mongolian)Nine platforms including Tongliao daily(Mongolian version)public platform and Ulanqab(Mongolian version)public platform are analyzed to explore the characteristics of the platform.The platform is characterized by local service,prominent life service reports,intensive push to increase influence,setting up small topic and multi angle reports,layout form,paying attention to visual innovation,skillfully using new media,broadening local cultural output channels,breaking traditional constraints,using personalized writing methods,etc.The fourth chapter analyzes the advantages of the public platform of Xing’an Mongolian news and the possible problems in its development,such as insufficient funds,lack of professionals,lack of technological innovation and Internet thinking,insufficient audience training,weak Internet marketing,too passive and so on.Based on the above analysis,finally put forward solutions to the existing problems:pay attention to talent training and build an excellent team of new media;Promote the in-depth integration of media and broaden push channels;Strengthen the interaction with the audience and pay attention to feedback;Strengthen publicity and promotion.