"Inner Mongolia Daily" WeChat Public Account (Mongolian) Research

The paper takes the Mongolian Newspaper We Chat public platform of the Inner Mongolia Daily as the main research object.It traces the development history of the platform,which was put into operation from May 30,2014 to October 1,2019,for more than 5 years.The main purpose is to summarize the practical experience of the platform operation,Scientific analysis of its development status,to explore the way for its development.This paper consists of three parts: introduction,text and conclusion.The introduction describes the research object,the reason and significance of the topic,the research status and research methods.The text consists of fou chapter.The first chapter summarizes the development of the Mongolian Newspaper We Chat public platform of the Inner Mongolia Daily and sorts out its background,summarizes its development stages and the main characteristics of each stage,and summarizes the distinctive features of the platform.The second chapter categorizes the content published by the Mongolian Daily We Chat Public platform of the Inner Mongolia Daily,studies the manifestation of the content,and analyzes typical reports in depth.The third chapter uses statistics and survey methods to analyze the audience situation of the public platform in detail,specifically by geographical distribution,age distribution,gender distribution,audience hobbies,audience appeals,audience satisfaction,audience psychology,audience reading habits,and communication channels.Research in a variety of ways.The fourth chapter summarizes the successful experience and outstanding problems of the platform and proposes improvement measures and suggestions.The conclusion part briefly summarizes the content of the whole paper,and puts forward the opinion that the wechat public platform of Inner Mongolia daily can better adhere to the principle of party spirit,better implement the basic purpose of serving the party and the people,better play its advantages,and better strengthen its competitiveness,which will surely better enhance its own and its parent newspaper’s popularity and influence.