Research On The Construction And Dissemination Of City Image By Museum

At present,under the backdrop of fast urbanization,urban construction takes on the phenomenon of "one thousand cities with one side".According to this context,the study of museums and the construction and dissemination of urban cultural images are essential for creating unique urban brand IP and developing urban cultural industries.It is of special practical significance to construct a diverse urban image.As a place of leisure and entertainment and a place for citizens to cultivate their humanistic qualities,Chengdu Museum has a good cultural space atmosphere,providing physical space and virtual space for enhancing and constructing the image of Chengdu and shaping the spiritual connotation of the city.In terms of physical space,Chengdu Museum,through the presentation of physical spaces such as spatial layout and modeling,service facilities and decoration,collections and exhibitions,has completed the meaning transmission of establishing urban landmarks,producing urban texts,and strengthening urban memory,constructing and disseminating the image of Chengdu.In the dematerialized virtual space,Chengdu Museum uses virtual reality,augmented reality,digital tours and other technical means to create a sense of personal presence for the audience,providing a place for discourse that is not limited by time and space,and realizing the construction and dissemination of the city image in virtual space.In order to further enhance the urban image communication effect of Chengdu Museum,museums should continue to improve infrastructure services and ecological environment construction;Besides,museums should pay more attention to brand promotion,cultural communication functions,and urban cultural symbols.Museums should firstly concentrate on museum brand IP,attach importance to the combination of museum collections and urban regional characteristics,give them storytelling,and use new media channels to better improve communication effects;Chengdu Museum should focus on the cultural resources and the integrated marketing communication,further play the role of constructing and disseminating.