The City Image Spread Strategy Analysis Under The New Media Environment

In recent years,with the rapid development of China's economy and society and the rising international status,the competition between countries and countries is increasingly fierce,which is also manifested in the competition between cities and cities.The competition between cities is no longer limited to the competition of economic strength.In the requirements of urban development in the new area,the industries of environmental protection and high value-added have become the rigid demands of urban development,and the position of cultural soft power of cities is becoming increasingly important.The city image is not only the display of the external hardware facilities,but also the accumulation of the internal history and culture of the city and the sum of the overall spiritual outlook of the citizens,which can bring higher economic added value to the city invisibly.A good city image spread must rely on the spread media,diversified spread subjects and rich spread contents in the new media environment,so as to continuously improve the city visibility,shape its own city brand to promote the city image construction and economic development.Therefore,we have make a research,such as JinZhou.At first,introduces the concept,theory,research significance of urban image spread and the current situation and characteristics of urban image spread under the new media environment.;Secondly,introduces the advantages of city image spread from the aspects of media and content.;Next,introduces some problems in the process of urban image spread,such as formalism in the content of spread and low media integration rate;The last chapter is aiming at the problems above cities in the process of image spread put forward to solving measures,such as the accurate localization,set up exclusive brand city,mining city unique symbols,etc.its main purpose is to find out the problem in the process of city image spread,put forward to some feasibility suggestions,continuously promoting the dissemination of the city image and economic development.